The concept is simple: we all have had the need to create a website as fast as possible. Whether it is for a client or for our own projects, building quick breathtaking websites is something that is not only useful but necessary; so here are five ways to create a great website really fast, focusing on five key aspects, giving you the necessary tools for you to start creating it right now.
For a useful and well-designed website the first thing you will need to create is a layout. This needs balanced elements, grids, a nice color palette, attractive images, correct typography, a good use of white space, and a consistent design for it to attract people and engage them. A great website also focuses on triggering feelings, since it makes people want to share your content. It also needs previous creative work, like a brainstorming process to get the most out of your work team, or yourself if you don’t have one. There are lots of great articles that help with the design, and tools like the free website builder Webeden, which has an entire blog with useful tips to guide you throughout the entire process of website creation.
Even though it might not seem important, typography plays a fundamental role in every website. For this, you already have a good and tested layout, and the next step should be putting emphasis on content avoiding distracting elements. Be aware of line height measuring, that way the reader won’t have a hard time trying to find the next line while reading. Keep in mind the spacing between lines, differentiating titles from headings, subheadings and the body text. Be sure not to use more than two kinds of fonts since it could become problematic for readability, and also give them enough contrast, color and size. Kaikkonen Design has an awesome tool to help you through this step.
Pay attention to the size of the images because, whilst this may seem a tad obvious, big images make your website run slower. This might harm not only your site’s bounce rate, but also its SEO since Search Engines do analyze website’s page speed. Remember as well to use web optimized JPG images for photographs (since their loss can’t be noticed easily) and PNG for pictures with uniform color areas, so you avoid having those blurred and pixelated spaces you get using JPG. Remember, JPG images lose quality when you compress them, unlike PNG, which are lossless. To achieve a good quality in images and reducing them in size use TinyPNG and JPEGmini; they work perfectly for optimizing images for web environments.
Great media and SEO companies forge their greatness focusing on the mantra “Content is king”, and they cannot be more right. Great content is easily findable for search engines and for your own readers, so remember adding informative links to other content previously published. Great content has something that makes you want to share it; it focuses on usability, both internal and external, making your website a leader in your area. Information on your website needs to be easy to process; make it memorable, quotable, able to achieve goals (set up specific monetary, social or growth goals) and, most importantly, make it the type of post that motivates change in society. Finally, remember to create impressive titles and images, so it doesn’t get stale over time. There are lots of awesome articles that help you understand what ‘great content’ is.
Integrating social components is not just a matter of adding some social icons and share buttons to your website and hope magic happens. It is, in fact, a complex task that focuses on organizing each one of your main social networks (or the ones you use the most) to achieve a full reach within your field or area of expertise. Consider using your social networks not just as an extension of your own website, but as an equal, or even greater, part of your whole business. This will, over time, change the full approach you’ve initially set up, and even the goals you had since you’ll be organizing the content to maximize its reach according to every audience. For instance, you can use graphic content on Facebook, Pinterest and Instagram, considering they attract people who engage a lot with images. You can post links on Twitter due to its sped and lack of space. You can also post questions and debates on LinkedIn, seeing that this social network has a lot of professionals in search for learning and educational content; add GIFs on Google+ and videos on YouTube or Vimeo. Have in mind they were created for these purposes and have solid platforms to store this content. And of course, save your site for great content created by yourself and your team. One of the best tools of the trade, Hootsuite, is a nice tool to administrate your social content to get the most out of it.
So that’s it. What are you waiting to create a great website? You have the keys now, let’s start!